In the early days of the Internet, search engines were easily manipulated by what is now called black hat SEO. Much of the listings ranked in the search engines had no value to the end user.
As more people come to rely on the Internet for everything from shopping to socializing, there is a greater emphasis than ever before on making your website accessible to as many people as possible.
With gasoline prices hovering near all-time highs, consumers are expected to flock to online shops to get their holiday shopping done this year. Shopping online has a number of important benefits for holiday shoppers, including better selection, great prices and of course lower gasoline costs.
Never underestimate the power of your Web site’s home page. If it’s attractive, is engaging without talking too much, makes Emily Post proud and takes your number, then your home page is a keeper. Just like a great first date.
Whether your company does business online or maintains a brick and mortar presence alone, you cannot afford to ignore the power of the web and social media. Social media sites like Facebook and Twitter have changed the landscape forever, and learning how to harness these popular Web 2.0 technologies can change your business for the better.
People are already searching on holiday gift ideas for 2010. If your blog isn’t ready to take on the holiday traffic, you could be losing potential sales. Start getting holiday traffic to your blog with these surefire ways.
When Facebook first came on the scene, it was primarily a way for individuals to connect with one another. It took a lot longer for Facebook to catch on with the business world, but today many businesses have a presence on the popular social media site.
Design a website that gets visitors to take action. With so much discussion centered around Search and driving traffic to your site, it’s easy to overlook another equally important key to website ROI – content and navigation optimization.
Designing a website is not a task you would call gargantuan, but it is something that needs a lot of hard work and a basic understanding of what makes good web design. While search engine optimization techniques are essential in driving traffic to a site, it is your web design that is in the frontline of converting that traffic to a sale. Hence, before you think SEO, think web design and how yours can make you the next big thing that happened to internet marketing.