Whether your company does business online or maintains a brick and mortar presence alone, you cannot afford to ignore the power of the web and social media. Social media sites like Facebook and Twitter have changed the landscape forever, and learning how to harness these popular Web 2.0 technologies can change your business for the better.
If you are a person who really does not understand how to use Twitter effectively for your business, you are not alone. At first glance, Twitter might seem like a place where you can announce you are eating a sandwich in 140 characters or less. Facebook might seem more appealing because there is just more to “do” there than on Twitter. But, if you know how to use Twitter effectively then you will see your business grow as a result.