skip to Main Content
logo3-01

We might be perfect for each other.

Are you interested in working with us? We would love to be your digital partner. The best way to get in touch with us is to complete the form below.

Measuring Effectiveness

Brand and advertising tracking research has long been a trusted tool for marketers to measure the effectiveness of advertising and other marketing initiatives. Even during the time when the media landscape was dominated by television, advertising effectiveness measurement was a complex task, which required a diligent approach and a sound understanding of how media interacts with consumers and vice versa.

How the Psychological Principle of Social Proof Can Boost Product Sales

It is a proven fact that people will seek justification from others when deciding, whether or not, to make a purchase. This is a well known psychological phenomenon known as ‘social proof’ and it is something that is ingrained into the human psyche and that has a huge influence over many purchasing decisions.