Brand and advertising tracking research has long been a trusted tool for marketers to measure the effectiveness of advertising and other marketing initiatives. Even during the time when the media landscape was dominated by television, advertising effectiveness measurement was a complex task, which required a diligent approach and a sound understanding of how media interacts with consumers and vice versa.
Business advertising is a necessary element for a venture to grow and be known. The lack of an effective advertisement agenda is most likely to kill any business plot you are intending to engage in. Televisions, radios, newspapers and the Internet have been very helpful in promoting one’s business to the world. As the competition tightens, more and more advertising ideas are set out to conquer the minds of the consumer. Companies spend a great fortune to create the best product ad or business ad.
It is a proven fact that people will seek justification from others when deciding, whether or not, to make a purchase. This is a well known psychological phenomenon known as ‘social proof’ and it is something that is ingrained into the human psyche and that has a huge influence over many purchasing decisions.