If you are a person who really does not understand how to use Twitter effectively for your business, you are not alone. At first glance, Twitter might seem like a place where you can announce you are eating a sandwich in 140 characters or less. Facebook might seem more appealing because there is just more to “do” there than on Twitter. But, if you know how to use Twitter effectively then you will see your business grow as a result.
Social media is truly a cornerstone when it comes to marketing your business these days. If you don’t master the Internet’s huge power, you will be left in the dust by your competitors. Those who adjust and adapt to this new social media craze will profit in the end.
Here are 3 Tips on how to use Twitter to increase your profits starting today:
1. Don’t sell: This is the very first lesson in any social media tutorial. If you go in with a sales mentality, people will un-follow you in a heartbeat or just start ignoring your tweets completely. People do not sign up for social media sites to be sold to. Think about it: Would you go into a local retail store, walk into the TV department and ask someone to sell you something? Probably not. But, if the salesperson is nice and provides quality information without being pushy, you just might buy something from them, right?
2. Provide quality information: Twitter cannot just be about promoting your product or service. Let’s say you are selling an ebook about making money from home. If you go on Twitter and promote your ebook everyday, people will get a bad taste in their mouth. However, what if you put links to the latest news for entrepreneurs each day? What if you post inspirational business quotes? People will begin to look forward to your content and maybe then they will start paying more attention to you.
3. Participate: Another great way to get people to notice you on Twitter is by responding to what they say. Don’t simply use Twitter as an electronic billboard. Use it as a way to interact with others. If someone says something interesting, respond back. Hopefully you will get a conversation going. Who knows whether this person can help you with your business, right?
Twitter can be a great business tool if used wisely. It does take patience since many people want to immediately jump in and sell something. However, if you wait and take a more laid back approach, you will begin to see progress.