Designing a website is not a task you would call gargantuan, but it is something that needs a lot of hard work and a basic understanding of what makes good web design. While search engine optimization techniques are essential in driving traffic to a site, it is your web design that is in the frontline of converting that traffic to a sale. Hence, before you think SEO, think web design and how yours can make you the next big thing that happened to internet marketing.
There are many tips and tricks on designing a website and you will find them all rather easily on the Internet. You may already have your own ideas about what separate the good and bad designs, but to enhance your knowledge and put it to practical use, discover the four general dimensions of creating good websites and understand why they always work.
First, accessibility. How easy or difficult will it be to start viewing your site? You need fast loading designs, otherwise, you will lose all that traffic before they even have a chance to make a difference in your sales. Every little thing that makes your site what it is should load in ten seconds which is the average amount of time it takes for people to click away. If your page loads longer, that could be a huge waste of SEO strategizing, traffic and potential sales.
Second, compatibility. Make sure that your design works for all browsers you can think of, especially when you’re working with advanced html designs. And as different people use different monitors, you need to design your site so that it goes with every resolution level as well. Always, the objective is to create a design that works through the 640 x 480s to 1024 x 768s or even higher. Of course, the safest is to go for the highest which should work with any of the lower numbers. But to avoid pixelation altogether, work with percentage instead of pixels.
Third, organization. Once a visitor is already on the site, nothing turns him off more than all those fancy fonts and fancywork leading to poor navigation. For a web designer, having a complicated design may be a challenge well conquered, but for a site viewer and potential client who simply needs to know more about your products and services, nothing works better than anything plain and simple. Next to eternal loading, loud designs and poor navigation are, indeed, the next biggest turnoff. Nonfunctional links tell a lot about the character of your business, so make sure to check all your links and to keep checking from the time you launch your website.
Fourth, credibility. This is where the adage, “Content is king” takes root. No matter how professional or impeccable your design, it is never enough to compensate for poor content. Grammatical errors, misspellings, and poor logical organization of information are simply unforgivable and are indicative of an untrustworthy site. To build on your credibility, begin to prove yourself with the text you display. This is your first significant point of contact with your potential customers, so you cannot mess up with it.
Once you have employed all these elements in your web design, you can confidently proceed to mapping out your search engine optimization strategy with your SEO specialist who will only be so much more confident working his SEO magic on your site.