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Your Web Site Home Page is Like a First Date

Never underestimate the power of your Web site’s home page.  If it’s attractive, is engaging without talking too much, makes Emily Post proud and takes your number, then your home page is a keeper.  Just like a great first date.

How the Psychological Principle of Social Proof Can Boost Product Sales

It is a proven fact that people will seek justification from others when deciding, whether or not, to make a purchase. This is a well known psychological phenomenon known as ‘social proof’ and it is something that is ingrained into the human psyche and that has a huge influence over many purchasing decisions.