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Never underestimate the power of your Web site’s home page. If it’s attractive, is engaging without talking too much, makes Emily Post proud and takes your number, then your home page is a keeper. Just like a great first date.
When it comes to online marketing, drawing traffic to your site can be difficult. Site visitors won’t link back to your site if they don’t receive a valuable benefit.
It is a proven fact that people will seek justification from others when deciding, whether or not, to make a purchase. This is a well known psychological phenomenon known as ‘social proof’ and it is something that is ingrained into the human psyche and that has a huge influence over many purchasing decisions.
