Never underestimate the power of your Web site’s home page. If it’s attractive, is engaging without talking too much, makes Emily Post proud and takes your number, then your home page is a keeper. Just like a great first date.
Whether your company does business online or maintains a brick and mortar presence alone, you cannot afford to ignore the power of the web and social media. Social media sites like Facebook and Twitter have changed the landscape forever, and learning how to harness these popular Web 2.0 technologies can change your business for the better.